Our Approach to Professional Services
At Yopko Penhallurick, our seasoned, results-oriented staff works with clients to exceed expectations while functioning as an extension of our clients’ teams to strategize, communicate and work collaboratively to achieve goals.
Agency Capabilities
Strategic Planning
- Branding & strategic positioning
- Research & evaluation
- Marketing plan creation & implementation
- Reputation management
Special Events
- Concept development and implementation
- Sponsor relations and fulfillment
- Influencer and community events
- Partnership cultivation
Media Relations
- National, regional, local and trade media
- Media tours/events
- Development of media materials and campaigns
Emerging Business / New Product
- Marketing planning
- Promotional and sales support
Crisis Communications
- Crisis plan development & management counsel
- Media relations coordination & implementation
- Crisis training support & materials
Digital Content
- Digital publications including newsletters & magazines
- E-blasts
- Blogs
- Social media
Employee / Member Relations
- Internal communications
- Digital, print and video communications
Print & Video Communications
- Direct marketing materials
- Newsletters, magazines and e-blasts
- Promotional videos
- Media training videos
Communications Training
- One-on-one interview coaching
- Spokesmanship training